Bubble Shooter - Case Study

Bubble Shooter - Case Study

Client: DEET Studios
Project Title: "Instant Game Success: Launching a Ready-Made Mobile Game"
Industry: Mobile Gaming
Duration: 2 Weeks
Team Size: 3 Developers, 2 Designers, 2 QA Engineers, 1 Project Manager

Background:

DEETStudios, a new entrant in the mobile gaming industry, aimed to quickly establish a presence in the market without the lengthy development process of creating a game from scratch. To achieve this, they sought a cost-effective and rapid solution. DEET Studios approached Mobilenani, a leading provider of ready-made mobile games, to find a game that could be quickly customized, rebranded, and launched to capitalize on the growing demand for mobile entertainment.

Objectives:

  • Rapid Market Entry: Launch a high-quality mobile game within a very short time frame to start generating revenue immediately.
  • Customization and Branding: Tailor the game’s visual identity and in-game assets to align with DEET Studios’ brand and target audience.
  • Cost Efficiency: Achieve all objectives within a limited budget by leveraging Mobilenani’s ready-made game solutions.
  • Monetization: Integrate effective monetization strategies, such as in-app purchases and advertisements, to ensure a profitable launch.

Challenges:

  1. Quick Turnaround: DEET Studios required a fully functional and market-ready game within just two weeks to meet their internal deadlines and market goals.
  2. Brand Integration: The chosen game had to be customizable to reflect DEET Studios’ brand identity, requiring a balance between pre-built game structure and unique customization.
  3. Effective Monetization: The game needed to include proven monetization strategies to generate revenue from launch day.
  4. Scalability: The game needed to be scalable, allowing DEET Studios to update and add features over time to keep the player base engaged.

Approach:

  1. Game Selection: Mobilenani provided DEET Studios with a catalog of ready-made games, each with detailed descriptions of gameplay mechanics, target audiences, and monetization potential. DEET Studios selected a popular casual puzzle game known for its addictive gameplay and wide appeal.

  2. Customization and Branding: Mobilenani’s design team worked closely with DEET Studios to customize the game’s visual elements, including the logo, color scheme, and in-game assets, to align with DEET Studios’ brand identity. The game’s UI was also adjusted to provide a unique user experience while maintaining the core mechanics.

  3. Monetization Integration: Mobilenani’s development team integrated various monetization strategies, including in-app purchases, rewarded ads, and banner ads. These were implemented in a way that enhanced the user experience rather than detracting from it.

  4. Quality Assurance: Despite the tight deadline, Mobilenani’s QA team performed extensive testing to ensure the game was free of bugs and glitches, and that all customization elements were perfectly integrated. Testing was conducted across multiple devices to guarantee a consistent experience.

  5. Launch Support: Mobilenani provided post-launch support to DEET Studios, including marketing advice and technical assistance during the initial release period. This ensured a smooth launch and helped DEET Studios quickly establish a presence in the market.

Results:

  • Successful and Timely Launch: DEET Studios successfully launched their first mobile game within the two-week deadline, allowing them to capitalize on a marketing opportunity and gain early traction in the market.
  • Immediate Revenue Generation: The game started generating revenue from day one, thanks to the well-implemented monetization strategies. In the first month, DEET Studios reported a 20% higher-than-expected revenue.
  • Positive Player Feedback: The game received positive reviews, with players praising the intuitive design and enjoyable gameplay. The seamless integration of DEET Studios’ branding contributed to a strong and recognizable brand presence.
  • Scalable Foundation: The game’s success and scalable structure provided DEET Studios with a foundation for future updates and expansions, enabling them to keep the player base engaged and grow their game portfolio.

Conclusion:

Mobilenani’s ready-made game solution provided DEET Studios with a fast, cost-effective entry into the competitive mobile gaming market. By customizing and rebranding a proven game, DEET Studios was able to launch a successful title in record time, generating immediate revenue and establishing a strong market presence. This case study demonstrates Mobilenani’s expertise in delivering high-quality, ready-made games that can be quickly adapted to meet specific client needs.

Key Takeaways:

  • Speed to Market: Mobilenani’s ready-made game solutions enabled DEET Studios to launch a polished, market-ready game within just two weeks, significantly reducing time-to-market.
  • Customization Flexibility: The ability to customize and brand the ready-made game ensured that DEET Studios could differentiate themselves in a crowded market.
  • Monetization Success: Effective monetization strategies integrated into the game from the start allowed DEET Studios to generate revenue immediately, exceeding initial expectations.
  • Scalability for Future Growth: The scalable nature of the ready-made game provided DEET Studios with the ability to update and expand the game, ensuring long-term player engagement and success.

Mobilenani’s collaboration with DEET Studios showcases their capability to deliver rapid, high-quality solutions that meet the unique needs of their clients, positioning them as a trusted partner in the mobile gaming industry.