8 Ball Clash - Case Study

8 Ball Clash - Case Study

Client: Falcon Studio LLC
Project Title: "8 Ball Multiplayer"
Industry: Mobile Gaming
Duration: 2 Weeks
Team Size: 2 Developers, 2 Designers, 1 QA Engineers, 1 Marketing Consultant

Background:

Falcon Studio LLC, a mid-sized gaming company looking to expand its portfolio, wanted to launch a casual mobile game with broad appeal, specifically targeting the lucrative market of zombie-themed games. Falcon Studio LLC lacked the time and resources to develop a game from scratch, so they turned to Mobilenani, a leading provider of ready-made mobile games, for a quick and effective solution. The goal was to launch a game that could tap into the popularity of the zombie genre while being engaging and monetizable.

Objectives:

  • Quick Launch: Deploy a ready-made game within 3 weeks to take advantage of a planned marketing campaign tied to Halloween.
  • Customization: Modify the game’s assets, such as characters, backgrounds, and sound effects, to fit a unique zombie theme and reflect Falcon Studio LLC’s brand.
  • Monetization: Implement a monetization strategy that includes both in-app purchases and ad-based revenue streams.
  • User Retention: Design features to engage and retain players over time, with a focus on daily rewards and social sharing options.

Challenges:

  1. Genre Saturation: The zombie game genre is highly competitive, so the game needed a unique twist to stand out.
  2. Brand Integration: The game had to seamlessly incorporate Falcon Studio LLC’s branding and desired theme while maintaining high-quality gameplay.
  3. Player Retention: Given the casual nature of the game, it was important to incorporate retention mechanics that would keep players coming back.
  4. Deadline: The project had to be completed within 3 weeks to align with the Halloween marketing push.

Approach:

  1. Game Selection: Mobilenani provided Falcon Studio LLC with several ready-made game options, focusing on casual gameplay styles that could easily be adapted to a zombie theme. Falcon Studio LLC selected a popular endless runner game due to its simple mechanics and high replay value.

  2. Customization and Theming: Mobilenani’s design team quickly began work on transforming the game into "Zombie Dash." Characters were reimagined as zombies and survivors, environments were given a post-apocalyptic makeover, and sound effects were altered to enhance the eerie, yet fun, atmosphere. The UI was also redesigned to incorporate Halloween elements and Falcon Studio LLC’s branding.

  3. Monetization Strategy: The development team implemented in-app purchases for power-ups and cosmetic items, such as new characters and costumes. Additionally, rewarded video ads were integrated, offering players the chance to earn extra lives or bonuses by watching short ads.

  4. Retention Features: To encourage daily play, Mobilenani added a daily reward system that offered players free items or currency for logging in each day. Social sharing features were also integrated, allowing players to share their high scores on social media, which helped in building a community and attracting new players.

  5. Quality Assurance: Mobilenani’s QA team conducted rigorous testing to ensure the game ran smoothly on both Android and iOS devices. Special attention was paid to the new assets and features to ensure they were well-integrated and bug-free.

  6. Pre-Launch Marketing: Mobilenani collaborated with Falcon Studio LLC to create a pre-launch marketing strategy, including teaser trailers and social media campaigns, to build hype leading up to the Halloween launch.

Results:

  • Successful Halloween Launch: "Zombie Dash" was launched on time and immediately benefited from the Halloween-themed marketing push, resulting in a spike in downloads.
  • High Engagement: Within the first week, the game saw a 35% daily active user rate, with players particularly enjoying the unique zombie-themed customization and daily rewards.
  • Revenue Growth: The monetization strategy proved effective, with a 25% conversion rate on in-app purchases and strong revenue from rewarded video ads. The game quickly became one of Falcon Studio LLC’s top-performing titles.
  • Positive Player Feedback: The game received positive reviews for its fun, addictive gameplay and unique twist on the endless runner genre. Players appreciated the regular updates and the integration of social sharing, which contributed to a growing community around the game.
  • Sustained Player Retention: The daily reward system and ongoing content updates led to strong player retention, with many players returning daily to collect rewards and compete on leaderboards.

Conclusion:

Mobilenani’s ready-made game solution allowed Falcon Studio LLC to quickly and effectively launch a successful mobile game that capitalized on the zombie genre's popularity. By customizing a proven game framework, Mobilenani delivered a high-quality, engaging product that met all of Falcon Studio LLC’s objectives within a tight deadline. The project demonstrated Mobilenani’s ability to provide tailored, market-ready game solutions that deliver strong results.

Key Takeaways:

  • Rapid Development: Mobilenani’s ready-made game approach enabled Falcon Studio LLC to launch a fully customized, market-ready game in just 3 weeks.
  • Effective Branding and Theming: The successful integration of a zombie theme and Falcon Studio LLC’s brand identity helped the game stand out in a crowded market.
  • Strong Monetization and Retention: The well-executed monetization strategy and retention features led to immediate revenue growth and sustained player engagement.
  • Seasonal Marketing Success: Launching the game in time for Halloween capitalized on the seasonal theme, driving higher initial downloads and engagement.

This case study underscores Mobilenani’s expertise in providing ready-made game solutions that not only meet tight deadlines but also deliver strong market performance and player satisfaction.